騰訊云基于騰訊多年來海量業務的技術錘煉，從基礎架構到精細化運營，從平臺實力到生態能力建設，通過游戲、視頻、移動應用、金融、政企等行業解決方案和云服務器、云數據庫、音視頻等一系列明星產品服務的打造，致力于為企業和創業者提供集云計算、云數據、云運營于一體更優質的云端服務體驗，成為全球領先的云服務提供商。
Tencent Cloud is committed to provide high-quality cloud services including cloud computing, cloud data and cloud operations for enterprises and entrepreneurs. Based on the years of massive cloud-based business technology, it covers many areas such as infrastructure to fine operation, platforms to ecological capacity, games, videos, mobile applications, finance, government and etc. Also industry solutions, and building cloud servers, cloud database, audio, video and a series of entertaining products are Tencent cloud’s coverage.
隨著產品的日益壯大，騰訊云希望通過品牌重塑使形象更加強有力和更具統一性。以下為品牌重塑的三個主要目標：
目標1：獨特的云圖形標志賦予品牌年輕形象;
目標2：中性而簡潔的文字標志（SNG字體）體現時尚形象;
目標三：統一的品牌系統使得品牌形象更穩定結實。
As the brand grew bigger, Tencent Cloud decided to renewal the brand logo to have strong and unified brand image. There was 3 renewal goal for this project.
Goal 1: Unique cloud symbol to give young image of the brand
Goal 2: Neutral and simple logotype for modern image
Goal 3: Unified brand system which can make a strong brand image
1.關鍵詞品牌
基于騰訊云產品特性，我們為品牌定義了三個關鍵詞：
穩定：提供穩定的云服務;
快速：提供快速訪問;
安全：安全可靠地儲存每個用戶數據。
1.Brand Keyword
Based on the features of Tencent Cloud, we’ve defined 3 main keywords of the brand.
Stability: Provides stable services
Speed: Provides fast access
Security: Stores user data securely and reliably
2.創意提煉
通過各式各樣不同的云圖形嘗試，最終篤定款既有辨識度包含品牌理念的云圖形標志。
獨特的云造型;
包含關鍵詞;
年輕，時尚形象。
2. Idea Sketches
Various sketches has been done to find distinctive cloud shape which can contain the concept of Tencent Cloud.
Distinctive cloud shape
Shape containing the key words
Young & modern image
3. 造型優化
標志圖形確定下來后，我們針對造型進行深入研究和細節嘗試，從而找到最為簡練和平衡的一個。
3. Shape Refining
After the symbol shape has been decided, shape variations has been studied to find the most simple and balanced shape.
1. 圖形標志
最終的圖形傳達3大概念，象征著騰訊云的品牌形象。
連續環形（連接／系統／多樣）
圓滑云狀（云／藍色／平滑）
可閉合開口（安全／鎖定／存儲）
1.Symbol
Final symbol conveys 3 concepts which symbolizes Tencent Cloud brand image.
Connected Rings (Connect / System / Diversity)
Rounded Cloud Shape (Cloud / Blue / Smooth)
Closable Open End (Security / Lockup / Store)
2. 文字標志
基于SNG字體系統而設計的文字標志顯得尤為中性簡潔。
2. Logotype
Neutral and simple logotype was designed based on SNG font system.
3. 標志
騰訊云logo由圖形標志與文字標志組成，符合SNGlogo系統規范。
3. Logo
Tencent Cloud logo is made up of symbol and logotype following SNG logo system.
4. 色彩
騰訊云品牌色是從圖形標志顏色中提取，主要有三個品牌主色，而輔色則有助于應用系統的使用和延展。下圖中列舉出了騰訊云品牌中應用的顏色比例。
4. Color
Tencent Cloud has 3 main colors extracted from the symbol color. Sub colors can be used as a supportive color for applications. The graph below represents the proportion of color usage in Tencent Cloud brand.
5. 圖標系統
騰訊云的標準圖標有助于延展騰訊云品牌視覺表達。所有圖標都與騰訊云圖形標志有著相同的設計語言——突破口。下頁將展示已有騰訊云的標準圖標系統，如涉及騰訊云行業需要可設計新圖標。
設計規則 1：保持寬高均為11x；
設計規則 2：保持相同粗線筆畫厚度；
設計規則 3：保持開口端。
5. Icon System
Tencent Cloud basic icons help to broaden graphic expression of Tencent Cloud brand. All of Tencent Cloud basic icons are made based on 3 rules explained below. New icons can be made if needed under the subject that relates to the Tencent Cloud industry.
Rule 1: Keep 11x by 11x.
Rule 2: Keep same stroke thickness.
Rule 3: Keep an open end in one part.
6.動態圖像演示
品牌宣傳片展示的是騰訊云標志如何傳達和表示該品牌三個關鍵詞（穩定、快速、安全）并運用在品牌形象里。
6. Motion Graphics
Brand video shows how Tencent Cloud logo conveys and expresses the meaning of three key words of the brand (stability, speed, security) into the brand identity.
7.設計規范指南
簡易設計規范指南：是針對品牌標志和圖標系統制作的可快速、簡易使用的規范文件。當然正式發布的品牌書中還包括了關于所有騰訊云品牌體系的解讀與應用方式，敬請參考。
7. Guidelines
Simple guidelines is made for quick and easy usage of the logo and icon system. Also brandbook which is an official guidelines is published containing all the brand system of Tencent Cloud and explains how to use them.
8.品牌應用系統
品牌識別系統適用于品牌傳播物料以統一的方式傳達出強有力的品牌形象。在騰訊云設計規范的規定范圍內，可將騰訊云的品牌標志和圖標系統運用于不同場景中。
8. Applications
Brand identity system is applied to the brand communication materials to suggest a strong brand image in a consistent manner. Tencent Cloud logo and icon system can be applied in various ways under the rules that Tencent Cloud guidelines allow.
1. 品牌發布會
2016年3月，騰訊云新品牌形象在北京舉行的騰訊云戰略發布會上推出。本次大會共有77家媒體前來參與，媒體發布文章共計206篇，閱讀數超過30萬人次。
1. Brand Launching Conference
This new brand identity of Tencent Cloud has been launched at Tencent Cloud New strategy Conference held in Beijing in March, 2016. 77 medias participated the conference and they published 206 articles which was read by more than 300 thousand people.
2. 品牌廣告
騰訊云全新品牌形象廣告在紐約時代廣場上播放，短片介紹了騰訊云服務的最關鍵特點。
2. Brand Advertisement
The new brand identity of Tencent Cloud was shown on the advertisement in New York times square, introducing the key features of Tencent Cloud service.
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